lenses, Tasting, Wine Words
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Brexit in a glass

One week on… let’s look at some wine vocabulary that also appears in the Brexit news. Can wine inform our understanding of Brexit related attitudes?

(If you’re new to these posts, I’d recommend looking here first to understand what these wine-note visualizations are about.)

An Isomap reduction of Brexit related wine-tasting vocab shows power orbited by seductiveness, with ominous words like pit, cut, hole and loose nearby. The picture suggests that power can move into expensive or complex but not both. As you move upwards from power, you get sickly, disjointed, sour. On the right it may get exciting and energetic. The further you leave the complexity behind, the more overwhelming it gets, by Gove!


Through the PCA lens (our preferred view in previous posts on tasting note visualization), power lies closer to austerity. In both pictures, there’s some bitterness over access. Whatever the reasons May be, there also seems to be a seductive connection between  intrusive  and  borderline. The consolations of coffee and alcohol are linked to rising unpleasantness.


So there you have it: wine-tasting visualizations can double as guides through essential Brexit concepts and the links between them.

A glass of wine may improve political acuity. We form natural associations between words and these associations crop up in wine-tasting notes and in politics. I don’t think that’s too surprising. Good taste is a transferable skill.

I suspect these word-maps become increasingly easy to understand as you work your way through a borderline English white or an edgy continental red. Cheers!




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WineQuant is an independent research-led forum for wine enthusiasts, traders and investors. Our mission is to see the present more clearly and peer into the glass a bit more imaginatively.

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